Concept Art: Tampa Bay Lightning

Concept art for the 2010 Tampa Bay Lightning season.

When new ownership took over the Tampa Bay Lightning in 2010, we decided that our marketing materials should immediately change. They should be vastly different than what fans had seen in the past to show the radical difference in the new ownership group compared to previous ownership groups. We wanted something that was fresh, young, and exciting that would inspire and unite the fan base.
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