During my tenure with the Tampa Bay Lightning, I had the opportunity to work on the in-game program for two seasons. Working with the Public Relations staff, we decided to totally transform the game program. It would be a new size, it would be printed on different paper, and it wouldn't be completely filled with ads any longer.
Over the span of two seasons we produced 11 unique game programs. Each edition featured interviews with players, stories from management, games and puzzles for kids, photo stories, and much more.