Hooters Casino, Las Vegas, wanted an edgy advertising campaign to promote their sexy Blackjack dealers. After brainstorming the idea- we decided to play off a true Vegas icon: The Rat Pack.
The Hooters version of the gang would feature the Strip's hottest models- all Hooter's Girls in vintage clothing and would be set around a pool table- just like the famous photo of the group.
For this project I concepted the campaign and pitched to the client. During the photo shoot I art directed and assisted with photo intake. Afterwards I handled the photo retouching and post-processing.
The Rack Pack campaign was successfully used for over two years by the casino and was displayed on billboards, magazine ads, web banners, outdoor signage, and bus-wraps.
The Hooters version of the gang would feature the Strip's hottest models- all Hooter's Girls in vintage clothing and would be set around a pool table- just like the famous photo of the group.
For this project I concepted the campaign and pitched to the client. During the photo shoot I art directed and assisted with photo intake. Afterwards I handled the photo retouching and post-processing.
The Rack Pack campaign was successfully used for over two years by the casino and was displayed on billboards, magazine ads, web banners, outdoor signage, and bus-wraps.
